blue painted billboard in a cityblue painted billboard in a city

Why We're

here

we make it easy for people to buy from brands that do better for this world
lines of string changing colors.lines of string changing colors.

What we

offer

Simple, data-driven, insights-rich, transparent and verified indicator of a brand or product's impact on people and the planet

two women dipping their shoulder toward the camera.

Why this

matters

Buy, from the most responsive brands. Reward, those for doing good. Create, more responsive brands. Incentivize, the others to do better. Make a Better Planet.Buy, from the most responsive brands. Reward, those for doing good. Create, more responsive brands. Incentivize, the others to do better. Make a Better Planet.